Store Introduction What kind of store is PiPi?

About Us

全国No.1*が案内する、石垣島最大の感動体験。

累計50万人以上に選ばれたPiPiが、
一生忘れられない石垣島の思い出をご案内します。

Pipi-kun

 

第三者機関調査

おかげさまで、
国内4部門でNo.1*に選ばれました

No.1 バッジ

日本マーケティングリサーチ機構調べ

🥇

年間参加者数

No.1

🥇

累計口コミ数

No.1

🥇

年間売上

No.1

🥇

従業員数

No.1

*No.1表記について

 

- Awards from Each Service -

🏆
ACTIVITY JAPAN

Annual Activities
Popularity Ranking

ranked within the top 10
4 plans selected!

🏆
じゃらん

Places to play and experience
Popularity Ranking

at each store
ranked No. 1!

🏆
VELTRA

Ishigaki Island, Miyako Island, and Yaeyama
Satisfaction Ranking

at each store
ranked No. 1!

🏆
アソビュー

Miyako Island and Yaeyama
Recommendation Ranking

the top 20 spots
all dominated!

🌟 Tripadvisor “Travelers’ Choice Awards Best of the Best”

2026| The Miyako Island store wasselected among the top 1% on the site (19th in the world)selected! The Iriomote Island store alsofor 5 consecutive yearswon the award!
2025| The Iriomote Island and Miyako Island stores werethe top 10% in the worldselected!
Year 2024| The Iriomote Island store wasthe top 10% in the worldselected!
2023| The Iriomote Island store wasthe top 10% in the worldselected!
Year 2022| The Iriomote Island store’s mangrove SUP/canoe tour wastop 1% on the sitereceived the highest rating!

 

🛟 Okinawa Prefectural Public Safety Commission Certified “Excellent Safety Measures Provider (Maru-Yu)”

ADVENTURE PiPiは、沖縄県内でわずか約3%の事業者しか取得していない「マル優認定」を取得しています。
厳格な安全基準をクリアした事業者だけに与えられる認定で、初めての方やお子様連れの方にも安心してご参加いただけます。

In 2026, we obtained the blue certification mark. Through continued certification, we have also obtained the bronze version.

 

Review Results on Each Booking Service

*Total for the three islands (Iriomote Island, Ishigaki Island, and Miyako Island)

Google
★★★★★
6,000or more

Activity Japan
★★★★★
13,000or more

じゃらん
★★★★★
9,000or more

アソビュー
★★★★★
6,000or more

VELTRA
★★★★★
4,000or more

Total across 5 services

word of mouth 38,000 or more!

These are real guest reviews, most of them with 5-star ratings.

 

📊 PiPi in Numbers

We publish PiPi’s strengths in numbers, including review counts, qualification rates, and equipment owned.

 

- About ADVENTURE PiPi - Ishigaki Island

A comprehensive shop offering activities and tours!

Blue Cave

PiPi is located on Iriomote, Ishigaki, and Miyako Islands in Okinawa Prefecture.累計50万人のお客様が参加した島内最大のアクティビティショップIt is!

We help guests fully enjoy the great nature of Iriomote Island, Ishigaki Island, and Miyako Island.

The Ishigakijima store is the second store!

phantom island

PiPi isIriomotejima ADVENTURE PiPistarted as an SUP shop on Iriomote Island under that shop name.

andIshigaki Island ADVENTURE PiPiopened, bringing “fun!” to Miyako Island as well,Miyako Island ADVENTURE PiPiopened!Ishigaki Island store is PiPi's second storeIt is.

What can we do?

In addition to individual plans, we also offer two types of set plans and a luxurious option to enjoy three activities:Premium Planis also available.

- PiPi's Attraction -

📅

Reservations accepted the day before or on the same day!

Tours run across a wide range of times, from early morning to night. We can also respond quickly to sudden free time.

👥

Groups and private charters OK

With a team of several hundred staff members, we can also accommodate team-building and charter plans.

🌏

English-speaking staff always available

Multiple English-speaking staff are stationed at each store, so overseas guests can enjoy with peace of mind.

📷

Free Photo Gift

We give you photos taken during the tour for free. All guides have completed photography training.

- PiPi’s Commitment to Safe Service and Guest Satisfaction -

12 initiatives for safety and security

OMSB Safety Training

PiPi isWe offer safety-first tours.

All guides complete training that proves world-class rescue skillsPADI or equivalent certificationand we conduct safe, reasonableSmall group toursoperations. We also carry out many other initiatives.

Meet Our Staff

all the staff

Introducing PiPi's unique staff! They are all staff members who moved to Ishigaki Island because they were fascinated by the sea.

They also introduce their personal recommended tours, soIf you are interested in any of our staff, please feel free to appoint them.

ツアー中の写真は当日無料プレゼント

ツアーにご参加していただいた方にはツアー中のお写真を当日に無料プレゼントします!

All guides are given a full lecture on how to take photos during the training.We will take a lot of great pictures.Bring back memories of Ishigaki Island in your heart and in your photos♪

- PiPi’s Initiatives Beyond Tours -

Commitment to the SDGs

beach cleanup

PiPi is dedicated to protecting the great nature of Ishigaki Island.SDG activities!

PiPi's tours areThe only carbon neutral tour store in Ishigaki Island.We are committed to providing eco-friendly tours, so please take advantage of them when you visit Ishigaki Island.

Operation of children's cafeterias

child-centered cafeteria

From December 2023, as part of efforts to eliminate orphaned children and create a place for them to stay,Adventure Pipi Children's Dineroperations.

to childrenFree food and beveragesand part of the sales from our three stores is used to operate children’s cafeterias.

Now, toward the finest Ishigaki blue
let’s dive in.

We do our very best to provide experiences that make guests feel, “I’m glad I chose PiPi.”

Pipi-kun

Privileges for making reservations on our own website

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