Store Introduction What kind of store is PiPi?
About Us
Ishigaki Island’s most memorable experience, brought to you by the No. 1 shop in Japan.
PiPi, chosen by more than 500,000 people to date,
We’ll help you create memories of Ishigaki Island that you’ll never forget.
Third-Party Audit
Thanks to everyone,
Domestic4 categoriesIt was voted No. 1*
According to a survey by the Japan Marketing Research Organization
Annual Number of Participants
No. 1
Total Number of Reviews
No. 1
Annual Sales
No. 1
Number of Employees
No. 1
A proven track record and numerous awards. Here’s a detailed look at why.
- Awards from Each Service -
Annual Activities
Popularity Ranking
ranked within the top 10
4 plans selected!
Places to play and experience
Popularity Ranking
at each store
ranked No. 1!
Ishigaki Island, Miyako Island, and Yaeyama
Satisfaction Ranking
at each store
ranked No. 1!
Miyako Island and Yaeyama
Recommendation Ranking
the top 20 spots
all dominated!
🌟 Tripadvisor “Travelers’ Choice Awards Best of the Best”
Total for the 3 Islands (Iriomote Island, Ishigaki Island, Miyako Island) / Total for the 5 Services
word of mouth 38,000 or more!
These are real guest reviews, most of them with 5-star ratings.
The fact that so many people are satisfied and have left reviews is the best proof that “even first-timers can participate with confidence.” Detailed statistics—including the number of reviews, certification rates, and facilities—are available on our special webpage.
🛟 Okinawa Prefectural Public Safety Commission Certified “Excellent Safety Measures Provider (Maru-Yu)”
ADVENTURE PiPi has earned the “Maru-Yu Certification,” which has been granted to only about 3% of businesses in Okinawa Prefecture. This certification is awarded exclusively to businesses that have met strict safety standards.
In 2026, we obtained the blue certification mark. Through continued certification, we have also obtained the bronze version.
- PiPi's Attraction -
🎁
Exclusive Benefits for Online Reservations
We’re offering special perks exclusively for reservations made through our official website. Since you’re here anyway, why not make the most of your time at PiPi and save a little?
📅
Reservations accepted the day before or on the same day!
We offer tours at a wide range of times, from early morning to late at night. Even if you find yourself with some free time during your trip, you can book a tour right away.
👥
Groups and private charters OK
With a staff of several hundred, we can flexibly accommodate large groups and private bookings. It’s perfect for family trips, trips with friends, and group tours.
🌏
English-speaking staff always available
Multiple English-speaking staff are stationed at each store, so overseas guests can enjoy with peace of mind.
📷
Free Photo Gift
We’ll give you your tour photos for free on the same day. All our guides have received photography training, and we typically provide about 30 photos per group.
― Chosen by People Like These ―
🔰 First-time visitors to Ishigaki Island
With our "Maru-Yu" certification and a track record as Japan's No. 1, you can rest assured and leave everything to us—even if you don't know where to start.
👨👩👧 Families with children
With small group tours and strict safety standards, these tours are a popular choice for families with young children.
🧍 Participating alone
The staff actively reach out to guests, so even if you're attending alone, you won't feel left out.
☔ For those worried about the weather
In case of bad weather, we have alternate beaches and plans available. Since we accept reservations the day before or on the day of your visit, you can make a last-minute decision.
- About ADVENTURE PiPi - Ishigaki Island
A comprehensive shop offering activities and tours!
PiPi is located on Iriomote, Ishigaki, and Miyako Islands in Okinawa Prefecture.The island's largest activity shop, with a total of 500,000 customers to dateIt is!
Our entire staff is committed to doing everything we can to help you fully enjoy the natural beauty of Ishigaki Island.
What can we do?
In addition to individual plans, we also offer two types of set plans and a luxurious option to enjoy three activities:Premium Planis also available.
The Ishigakijima store is the second store!
PiPi isIriomotejima ADVENTURE PiPistarted as an SUP shop on Iriomote Island under that shop name.
andIshigaki Island ADVENTURE PiPiopened, bringing “fun!” to Miyako Island as well,Miyako Island ADVENTURE PiPiopened!Ishigaki Island store is PiPi's second storeIt is.
Meet Our Staff
Introducing PiPi's unique staff! They are all staff members who moved to Ishigaki Island because they were fascinated by the sea.
They also introduce their personal recommended tours, soPlease check the link below.
- PiPi’s Initiatives Beyond Tours -
12 initiatives for safety and security
PiPi isWe offer safety-first tours.
All guides complete training that proves world-class rescue skillsPADI or equivalent certificationand we conduct safe, reasonableSmall group toursoperations. We also carry out many other initiatives.
Commitment to the SDGs
PiPi is dedicated to protecting the great nature of Ishigaki Island.SDG activities!
PiPi's tours areThe only carbon neutral tour store in Ishigaki Island.We are committed to providing eco-friendly tours, so please take advantage of them when you visit Ishigaki Island.
Operation of children's cafeterias
From December 2023, as part of efforts to eliminate orphaned children and create a place for them to stay,Adventure Pipi Children's Dineroperations.
to childrenFree food and beveragesand part of the sales from our three stores is used to operate children’s cafeterias.
HOW TO BOOK
Booking takes just 3 steps!
Check availability and
Select a Date and Time
Reservation Complete!
The day before or on the day itself is fine
⏰ Popular plans fill up quickly. Check availability now!
Now, toward the finest Ishigaki blue
let’s dive in.
We do our very best to provide experiences that make guests feel, “I’m glad I chose PiPi.”
